The world brand valuation organization (Brand Finance) has just announced the list of the top 25 most valuable real estate enterprises in the world.
Accordingly, among the 25 brands ranked the world’s most valuable, China accounts for 20/25 brands. Notably, the first 10 positions in this ranking also belong to the most populous country in the world today, including brands such as: Evergrande Group, Country Garden, Vanke, Greenland, Poly Development.
This is the second consecutive year that Evergrande Group ranks first in ranking of the most valuable real estate brands with total assets estimated at 20.4 billion USD, up 26% over the previous year. The group was established in 1996 and is headquartered in Guangdong province. This is the second largest real estate developer in China by revenue, mainly providing products for the mid-end and high-end segments.
Based on factors such as equity, business performance, marketing … research firm Brand Finance also evaluated Evergrande Group as the strongest real estate brand in the world. Of the 5 most valuable real estate brands outside of China, the US contributes 3 brands. The remainder is equally divided between Japan and the United Arab Emirates (UAE).
In which, Emaar Properties is the brand with the largest value with 2.7 billion USD. The group currently accounts for a third of real estate transactions in Dubai and continues to increase its brand value by participating in the development of large-scale projects such as the world’s largest shopping mall, the tall Burj Khalifa in the world, Beijing Daxing International Airport...
According to Brand Finance, the growth in production and business activities of strong national brands is the result of the Government’s implementation of the National Brand Program since 2003.